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Wellbeing brand website
HappyUps
Turned a happiness-tracking app into a full wellbeing brand online, with a separate world for every audience.
The challenge
HappyUps began as an app. The team was growing into coaching, family programmes, corporate wellness and gifting, and needed a website that introduced the brand, not just the download button, while routing individuals, families, professionals and organisations to the right offer.
What we built
HTML / CSS / JSPHP mail relayPython build toolsJSON-LD schema
- 01Multi-audience site architecture: Personal, People, Professional, Travels, Innovation and App worlds
- 02Mood-first navigation concept prototyped and refined with the client team
- 03Enquiry form that relays over authenticated SMTP to the company mailbox, with an automatic reply to the visitor
- 04Generated meta, Open Graph and JSON-LD (Organization, Service, FAQPage, MobileApplication) for every page
- 05sitemap.xml, robots.txt and llms.txt so search engines and AI assistants can read the brand correctly
- 06Hardened hosting config: HTTPS + www canonicals, strict CSP, long-cache assets, compression
The result
Live at happyups.com. One build step now writes every page’s SEO and structured data, so new pages ship search-ready by default.
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