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Brand identity & website
Castiel Facility Services
A memorable mascot brand and a quote-driven website for a Melbourne cleaning and facility services company.
The challenge
Cleaning companies tend to look interchangeable. Castiel needed a brand customers would remember and a website that turns visitors into quote requests for residential, commercial, deep and end-of-lease cleaning.
What we built
WordPressMascot illustrationQuote-led UX
- 01Illustrated mascot identity, wordmark and colour system for vans, uniforms and social
- 02Problem-led website that speaks to homeowners and businesses separately, then leads both to a quote
- 03Service pages for residential, commercial, deep, end-of-lease and builders cleaning
- 04Click-to-call, quote forms and trust signals throughout the journey
- 05Service flyers and social creatives in the same visual language
The result
A distinctive brand and a website built around one action: requesting a quote. Delivered fully remotely for a client in Melbourne.
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