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Hotel brand guidelines
Sea La Vie
A 22-page brand book for a boutique beachfront hotel, produced with an AI pipeline and finished by hand.
The challenge
A new boutique hotel needed a brand that felt calm, coastal and premium across every touchpoint, from signage to uniforms, before the doors opened.
What we built
Brand strategyGPT Image 2 pipelineLogo compositingPrint layout
- 01Brand story, pillars, guest promise and tone of voice
- 02Logo system with lockups, clear space and misuse rules
- 03Palette “drawn from the shoreline”, typography, wave pattern and photography direction
- 04Applications: stationery, collateral, signage and uniforms
- 05Custom AI pipeline that generates every page, then composites the real logo files on top for accuracy
The result
A complete, consistent guideline the hotel can hand to any printer, photographer or designer.
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