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Solar brand & marketing strategy
East Melbourne Electrical
Identity, launch creatives and a digital marketing plan for an Australian solar and electrical business.
The challenge
A Melbourne electrician moving into solar needed to look like a solar brand, and needed a plan for where the first ad dollars should go.
What we built
Brand identityGoogle Ads researchSocial creatives
- 01Logo system: house + panel mark in solar orange and trust blue, with mono and icon versions
- 02Cover and ad creatives built around “Harness the power of sun”
- 03Keyword research and search demand mapping for the service area
- 04Market research and a staged ad strategy document
The result
A brand and a plan, ready for launch campaigns. Proof that Digi9ine works across time zones.
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